Job Summary

We are seeking a proactive, commercially minded, and results-driven Marketing Manager to support the development and execution of marketing strategies that strengthen brand positioning, generate new business opportunities, and contribute to overall revenue growth for our B2B industrial products.

The role will have a strong focus on market study, market intelligence, customer insights, competitor analysis, lead generation, and business development. The successful candidate will be expected to translate market findings into actionable marketing and commercial strategies while working closely with Sales, Operations, Product, and Management teams.

Job Responsibilities

1. Market Study & Market Intelligence

Conduct regular market studies to understand market trends, customer needs, buying behaviour, and emerging opportunities.
Conduct competitor analysis to identify competitors' positioning, pricing, products, services, promotional activities, and market strategies.
Analyse market size, customer segments, industry developments, and potential growth areas.
Gather and analyse customer and market feedback to identify unmet needs and new business opportunities.
Prepare market intelligence reports and provide recommendations to management.
Monitor industry trends, economic developments, and changes in customer behaviour that may affect business performance.

2. Marketing Strategy & Planning

Assist in developing and implementing annual and quarterly marketing strategies aligned with business objectives.
Develop marketing plans based on market study findings, customer insights, and business opportunities.
Support brand positioning, product positioning, customer engagement, and promotional strategies.
Plan and execute integrated marketing campaigns across digital and offline channels.
Monitor campaign performance, ROI, lead generation, conversion rates, and customer acquisition costs.

3. Business Development

Identify and evaluate new business development opportunities through market research, networking, partnerships, and industry intelligence.
Develop and maintain relationships with potential customers, business partners, distributors, agents, and strategic stakeholders.
Support the identification of new markets, customer segments, products, services, and partnership opportunities.
Generate and qualify business leads in collaboration with the Sales and Business Development teams.
Assist in preparing business proposals, presentations, commercial proposals, and partnership plans.
Follow up on potential business opportunities and monitor the progress of business development initiatives.
Support management in evaluating the commercial feasibility of new business opportunities.

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Marketing Manager