Develop and maintain a deep understanding of the Primary Market Area (PMA), including customer profiles, income segments, demographic composition, and behavioural patterns. Serve as the go-to market intelligence owner for the assigned area — translating who the customer is, what they earn, and how they live into actionable insights that ground brand positioning, campaign planning, and local marketing decisions in real market realities.
Identify new business opportunities, growth pockets, and underserved market segments within the dedicated region and surrounding areas, translating findings into actionable expansion priorities.
Conduct ongoing market observation and monitor competitor activity, shifts in consumer behaviour, media consumption patterns, cultural nuances, and emerging macro trends that signal new opportunities.
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