Own the performance reporting layer end-to-end: define KPIs, build dashboards, and turn tracking data into decisions rather than screenshots.
Design and QA measurement implementation — GA4, GTM, server-side tagging, event schemas, conversion definitions, UTM governance, and consent-compliant tracking.
Run analysis that answers commercial questions: channel contribution, funnel drop-off, cohort and retention behaviour, incrementality, and attribution across paid, organic, social, and CRM.
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Unified Search Strategy: Formulate and execute modern search strategy roadmaps combining technical SEO, GEO, and AEO to secure brand dominance on Google organic search and AI engines (ChatGPT, Perplexity, Gemini, Google AI Overviews).
Semantic & Entity Architecture: Oversee advanced Schema markup (JSON-LD), Knowledge Graph alignment, semantic content clusters, and brand entity co-occurrence across client web assets
Team Leadership & Process Modernization: Direct and mentor SEO Leads and Senior Specialists, updating standard operating procedures (SOPs) to include AI search auditing, conversational keyword research, and LLM visibility tracking.
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Act as the main point of contact for both client relationship management and SEO strategy across a portfolio of clients, ensuring alignment with business goals.
Develop and execute integrated SEO and marketing strategies, collaborating with internal teams (content, UX, dev) and client stakeholders.
Conduct technical SEO audits, keyword research, and on-page/off-page optimization using tools like Google Analytics, Search Console, SEMrush, and Ahrefs.
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Unified Search Strategy: Formulate and execute modern search strategy roadmaps combining technical SEO, GEO, and AEO to secure brand dominance on Google organic search and AI engines (ChatGPT, Perplexity, Gemini, Google AI Overviews).
Semantic & Entity Architecture: Oversee advanced Schema markup (JSON-LD), Knowledge Graph alignment, semantic content clusters, and brand entity co-occurrence across client web assets
Team Leadership & Process Modernization: Direct and mentor SEO Leads and Senior Specialists, updating standard operating procedures (SOPs) to include AI search auditing, conversational keyword research, and LLM visibility tracking.
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PolicyStreet Group is a full-stack insurance technology (insurtech) group of companies providing digital insurance solutions to businesses and consumers across Asia and Australia.