Own the performance reporting layer end-to-end: define KPIs, build dashboards, and turn tracking data into decisions rather than screenshots.
Design and QA measurement implementation — GA4, GTM, server-side tagging, event schemas, conversion definitions, UTM governance, and consent-compliant tracking.
Run analysis that answers commercial questions: channel contribution, funnel drop-off, cohort and retention behaviour, incrementality, and attribution across paid, organic, social, and CRM.
...