Unified Search Strategy: Formulate and execute modern search strategy roadmaps combining technical SEO, GEO, and AEO to secure brand dominance on Google organic search and AI engines (ChatGPT, Perplexity, Gemini, Google AI Overviews).
Semantic & Entity Architecture: Oversee advanced Schema markup (JSON-LD), Knowledge Graph alignment, semantic content clusters, and brand entity co-occurrence across client web assets
Team Leadership & Process Modernization: Direct and mentor SEO Leads and Senior Specialists, updating standard operating procedures (SOPs) to include AI search auditing, conversational keyword research, and LLM visibility tracking.
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PolicyStreet Group is a full-stack insurance technology (insurtech) group of companies providing digital insurance solutions to businesses and consumers across Asia and Australia.