Leads the commercial operations of Cataract and Refractive businesses in the Malaysia and Singapore. Defines the organization’s long-range strategic plan and ensures that annual operating plan and objectives are achieved. Establishes comprehensive business strategies and oversees all tactics required to achieve them. Ensure all financial metrics are tracked and inventory levels is aligned with In-Market Sales.
Anticipates market trends and implements the necessary changes to meet customer needs. Assesses market data, determines, and prioritizes potential market growth opportunities. Implements and sustains business processes that ensure efficient execution of key business initiatives.
Leads, inspires and coach the commercial team and operates in a legal and ethical manner ensuring that products and services are marketed in accordance with compliance requirements. Manage distributor and ensure operational efficiencies are met. Builds and maintains relationships with key decision-makers in the local health care system, government agencies, regulatory bodies, key opinion leaders and community....
Establish channel strategies along with associated execution plans to support long term channel growth and profitability and increase market share, NSR, OI Margin for assigned channels.
Accountable for defining Action Plans that deliver Channel Category growth based on shopper (Consumer) and customer (Retailer) requirements, working with the Business Unit (BU) to be in line with overall market strategies. Responsible for identifying priorities within Channel and work with Sales Managers (Region/Key Account) to recommend tailored/customized Category Channel plans in line with overall market strategies.
Monitor the channel and brand performance against business plan/Nielsen performance and develop alternative strategies when needed....
Support the planning of analytics needs with Marketing and Retail Operations functions, e.g. (SKU analysis, Buyer analysis, promotions, new product launches, CRM, customer service, retail operations etc.)
Lead and Execute analytics related to ABO and Customer Experience, e.g. promotions, buyers, new sign-ups, migration etc.)
Ability to connect data insights with ABO motivation via various research and secondary data studies and on-site participation of ABO activities and events....
Establish channel strategies along with associated execution plans to support long term channel growth and profitability and increase market share, NSR, OI Margin for assigned channels.
Accountable for defining Action Plans that deliver Channel Category growth based on shopper (Consumer) and customer (Retailer) requirements, working with the Business Unit (BU) to be in line with overall market strategies. Responsible for identifying priorities within Channel and work with Sales Managers (Region/Key Account) to recommend tailored/customized Category Channel plans in line with overall market strategies.
Monitor the channel and brand performance against business plan/Nielsen performance and develop alternative strategies when needed....