Marketing Leadership: Partner with senior leadership and marketing teams to maximize potential, monitoring performance and identifying gaps to drive both immediate gains and long-term value creation across your portfolio of markets
Strategic Partnership: Act as a trusted thought partner to local and regional leaders, collaborating with data and marketing teams to challenge the status quo and drive innovation
Actionable Insights: Generate high-impact strategic insights that provide cross-functional partners with clear, actionable paths toward growth
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Multi-Channel Acquisition: Manage and execute a balanced inbound mix. While scaling paid marketing campaigns (specifically paid social and search), simultaneously oversee the organic roadmap to drive sustainable, low-cost vendor leads.
SEO & Content Strategy: Optimize localized landing pages, blogs, and signup flows to rank for high-intent B2B search terms across Turkey and the EU, ensuring a healthy, organic top-of-funnel pipeline.
Generative Engine Optimization (GEO): Anticipate the future of search by structuring web content, data, and brand citations so that our vendor programs are actively recommended by AI search engines, LLMs, and conversational bots.
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Multi-Channel Acquisition: Manage and execute a balanced inbound mix. While scaling paid marketing campaigns (specifically paid social and search), simultaneously oversee the organic roadmap to drive sustainable, low-cost vendor leads.
SEO & Content Strategy: Optimize localized landing pages, blogs, and signup flows to rank for high-intent B2B search terms across Turkey and the EU, ensuring a healthy, organic top-of-funnel pipeline.
Generative Engine Optimization (GEO): Anticipate the future of search by structuring web content, data, and brand citations so that our vendor programs are actively recommended by AI search engines, LLMs, and conversational bots.
...
Translate overall country goals into actionable promotional strategies that accelerate Monthly Active User (MAU) acquisition, frequency, and other more KPIs, across Food & Quick Commerce.
Leverage learnings to create scalable regional campaign frameworks, ensuring consistency, local relevance, and strong execution across all markets.
Closely collaborate with marketing analytics team to establish & maintain performance management standards for campaigns across all markets and business verticals.
...
Translate overall country goals into actionable promotional strategies that accelerate Monthly Active User (MAU) acquisition, frequency, and other more KPIs, across Food & Quick Commerce.
Leverage learnings to create scalable regional campaign frameworks, ensuring consistency, local relevance, and strong execution across all markets.
Closely collaborate with marketing analytics team to establish & maintain performance management standards for campaigns across all markets and business verticals.
...