Serve as social champion IG Singapore, own the overall strategy, content pillars and governance framework to amplify our brand impact. Establish KPIs, reporting frameworks, and performance benchmarks for all social media channels.
Own the always-on social media calendar and oversee end-to-end execution, balancing planned campaigns with reactive and real-time opportunities. Create a data-led view on what we should say, where we should say it and how frequently we should engage our audiences across channels.
Build IG’s relevance through social-first storytelling, compelling content and culturally relevant moments that strengthen brand awareness, consideration and engagement.
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Conceptualise and develop creative content ideas based on client briefs, communications objectives, target audiences and platform requirements.
Translate key messages into compelling social-first content, including short-form videos, reels, interviews, explainers, event coverage and other digital formats.
Develop content treatments, storyboards, scripts, shot lists and other pre-production materials where required.
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