Manage assigned licensed IP brands and merchandise categories across retail stores, pop-ups, events, e-commerce, and distribution channels.
Understand brand DNA, target audience, and product direction for each assigned IP brand.
Ensure all product planning, marketing materials, retail display, and campaign activities are aligned with licensor guidelines and brand positioning.
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Assist in planning product assortment for IP merchandise stores, pop-ups, events, e-commerce, and merchandise corners.
Support planning for product categories including plush toys, toys and collectibles, stationery, bags, accessories, apparel, confectionery, gifting products, lifestyle merchandise, seasonal items, and event-exclusive products.
Assist in preparing product lists for new launches, campaigns, store openings, and pop-up events.
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