Develop new formulations and improve existing coffee-based products, including roasted beans, ground coffee, and ready-to-drink beverages, with an emphasis on flavor profile, aroma, texture, stability, and shelf life.
Conduct cupping sessions, sensory evaluations, and shelf-f-life studies to ensure consistent quality and consumer satisfaction.
Maintain accurate and detailed documentation of all R&D activities, including recipes, procedures, testing data, and outcomes, in accordance with company SOPs.
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Develop and implement eCommerce strategies to drive sales and profitability on Lazada and Shopee, along with other local eCommerce marketplaces
Work closely with Commercial Director and other departments to optimize product listings, pricing, and promotional activities to increase customer engagement and revenue
Monitor and analyze eCommerce market trends, customer behavior , and competitor activities to identify opportunities for growth
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