Your Role

As our Digital Marketing Executive (Performance Marketing), you will be responsible for planning, executing and optimising paid digital advertising campaigns that drive ecommerce sales across our online channels.

Your objective isn’t simply generating traffic—it’s acquiring profitable customers and growing revenue through data-driven decision making.

You will work closely with our Ecommerce, Creative Content and Social Media teams to continuously improve campaign performance and maximise Return on Advertising Spend (ROAS).

Key Responsibilities

Performance Marketing Strategy

Plan, execute and optimise digital advertising campaigns across multiple platforms.
Develop monthly media plans aligned with ecommerce campaigns and business objectives.
Allocate advertising budgets effectively across different platforms and product categories.
Identify opportunities to scale profitable campaigns while maintaining healthy returns.

Paid Advertising Management

Manage advertising campaigns across:

Meta (Facebook & Instagram Ads)
TikTok Ads
Google Ads (Search, Display & Performance Max)
YouTube Ads
Amazon PPC

Monitor campaign performance daily and make timely optimisation decisions.

Campaign Optimisation

Continuously improve campaign performance through:

Audience optimisation
Creative testing
Bid strategy optimisation
Budget allocation
Placement optimisation
Product feed improvements
Landing page recommendations

Conduct regular A/B testing on creatives, copywriting, audiences and campaign objectives to identify winning combinations.

Ecommerce Growth

Work closely with the Ecommerce team to support:

Monthly Campaigns
Product Launches
Mega Campaigns (9.9, 10.10, 11.11 & 12.12)
Flash Sales
Bundle Promotions
Seasonal Campaigns
Affiliate Campaigns
Live Commerce Activities

Ensure advertising campaigns support overall ecommerce growth objectives.

Analytics & Reporting

Monitor and analyse key business metrics including:

Return on Advertising Spend (ROAS)
Revenue
Gross Merchandise Value (GMV)
Cost Per Acquisition (CPA)
Customer Acquisition Cost (CAC)
Cost Per Click (CPC)
Click Through Rate (CTR)
Conversion Rate (CVR)
CPM
Return on Investment (ROI)
Average Order Value (AOV)

Prepare weekly and monthly performance reports with actionable recommendations for management.

Data & Insights

Analyse customer behaviour and purchase journeys.
Identify high-performing products and categories.
Monitor market trends and competitor advertising strategies.
Recommend opportunities for business growth through digital channels.
Support forecasting and campaign planning using historical performance data.

Cross-Functional Collaboration

Work closely with:

Senior Ecommerce Executive
Ecommerce Executive
Creative Content Executive
Social Media & Affiliate Executive
Warehouse Team

to ensure campaigns are executed effectively from planning through fulfilment.

Platforms & Systems You’ll Use

Advertising Platforms

Meta Business Manager
TikTok Ads Manager
Google Ads
Amazon Advertising

Analytics

Google Analytics 4 (GA4)
Google Tag Manager (preferred)
Meta Events Manager
Looker Studio (preferred)

Productivity

Microsoft Excel
Google Sheets
Google Workspace

AI & Automation

ChatGPT
AI Copywriting Tools
AI Productivity Assistants

Experience with Shopify Analytics, Seller Centre analytics or ecommerce attribution tools will be an added advantage.

Success in This Role Will Be Measured By

Your performance will be evaluated based on:

Commercial Performance

Revenue generated from paid advertising
Monthly GMV growth
Return on Advertising Spend (ROAS)
Customer Acquisition Cost (CAC)
Cost Per Acquisition (CPA)

Campaign Performance

Click Through Rate (CTR)
Conversion Rate (CVR)
Budget efficiency
Campaign scalability
Creative testing frequency

Business Contribution

Growth of new customer acquisition
Campaign reporting quality
Data-driven recommendations
Cross-team collaboration
Continuous optimisation initiatives

What Success Looks Like After 6 Months

By the end of your first six months, you should be able to:

Independently manage advertising budgets across multiple platforms.
Successfully optimise campaigns that achieve or exceed agreed ROAS targets.
Develop a structured testing framework for creatives, audiences and campaign strategies.
Produce clear weekly and monthly performance reports with actionable insights.
Become the go-to person for digital advertising strategy within the company.
Contribute directly to measurable ecommerce revenue growth through performance marketing initiatives.

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