Develop and execute marketing campaigns to drive TikTok Shop & campaign awareness (Double date, payday, etc), brand equity, and market presence.
Lead multi-channel campaign planning, content development, and performance optimization across digital, social, and offline platforms with external partners, agencies, and influencers.
Use market, consumer, and performance insights and continuously post campaign review to refine strategies and improve campaign effectiveness.
...
Develop, implement and manage new product or service launch readiness programs to ensure trustworthy and excellent service experiences - maintaining or improving customer satisfaction and cost efficiency.
Manage and prioritize global and regional projects related to TTS partners (Sellers and Creators) / customers (Buyers) experience and service quality. Collaborate with cross-functional teams and stakeholders to identify, evaluate and address risks, opportunities and dependencies across project stages.
Proactively identify problems and opportunities and perform root cause analysis/diagnosis leading to significant impact.
...
Own the regional on-call service strategy, operating model, and service delivery roadmap to ensure effective support for internal stakeholders, sellers, and creators.
Establish and continuously improve the escalation management framework, including KPIs, SOPs, workflows, ticketing processes, severity definitions, response standards, and governance mechanisms.
Own critical or high-risk escalations, ensuring timely coordination, clear ownership, effective resolution, and transparent stakeholder communication.
...
Support the team in driving end-to-end growth initiatives across assortment, traffic, conversion, and seller performance through data analysis and structured problem solving.
Assist in strategic projects and growth experiments, including promotional mechanics, subsidy programs, flash sales, and other platform initiatives to improve business performance.
Analyze user behavior, marketplace trends, competitor activities, and business performance to identify growth opportunities and generate actionable insights.
...
Organize and support coordination of cross-departmental resources to define and support business growth activities.
Collaborate with our teams in Southeast Asia to conduct external analysis on market trends, customer behaviors, and competitive positions (e.g. market segmentation and opportunity sizing) to derive findings and recommendations.
Support evaluation of proposals & initiatives of project owners, and category managers to ensure necessary budget, returns requirements, and business rationales are met
...
Help define and continuously iterate data-quality standards, judgment rules, and acceptance criteria for foundation-model training and evaluation.
Review and judge data outputs against quality standards, identify issues, close correction loops, and ensure accuracy and consistency.
Participate deeply in the adjudication and discussion of complex, ambiguous, and borderline cases; convert conclusions into reusable judgment rules and knowledge assets.
...
Organize and support coordination of cross-departmental resources to define and support business growth activities.
Collaborate with our teams in Southeast Asia to conduct external analysis on market trends, customer behaviors, and competitive positions (e.g. market segmentation and opportunity sizing) to derive findings and recommendations.
Support evaluation of proposals & initiatives of project owners, and category managers to ensure necessary budget, returns requirements, and business rationales are met
...
Help define and continuously iterate data-quality standards, judgment rules, and acceptance criteria for foundation-model training and evaluation.
Review and judge data outputs against quality standards, identify issues, close correction loops, and ensure accuracy and consistency.
Participate deeply in the adjudication and discussion of complex, ambiguous, and borderline cases; convert conclusions into reusable judgment rules and knowledge assets.
...