Develop, implement and manage new product or service launch readiness programs to ensure trustworthy and excellent service experiences - maintaining or improving customer satisfaction and cost efficiency.
Manage and prioritize global and regional projects related to TTS partners (Sellers and Creators) / customers (Buyers) experience and service quality. Collaborate with cross-functional teams and stakeholders to identify, evaluate and address risks, opportunities and dependencies across project stages.
Proactively identify problems and opportunities and perform root cause analysis/diagnosis leading to significant impact.
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Develop and execute marketing campaigns to drive TikTok Shop & campaign awareness (Double date, payday, etc), brand equity, and market presence.
Lead multi-channel campaign planning, content development, and performance optimization across digital, social, and offline platforms with external partners, agencies, and influencers.
Use market, consumer, and performance insights and continuously post campaign review to refine strategies and improve campaign effectiveness.
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Organize and support coordination of cross-departmental resources to define and support business growth activities.
Collaborate with our teams in Southeast Asia to conduct external analysis on market trends, customer behaviors, and competitive positions (e.g. market segmentation and opportunity sizing) to derive findings and recommendations.
Support evaluation of proposals & initiatives of project owners, and category managers to ensure necessary budget, returns requirements, and business rationales are met
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Support the team in driving end-to-end growth initiatives across assortment, traffic, conversion, and seller performance through data analysis and structured problem solving.
Assist in strategic projects and growth experiments, including promotional mechanics, subsidy programs, flash sales, and other platform initiatives to improve business performance.
Analyze user behavior, marketplace trends, competitor activities, and business performance to identify growth opportunities and generate actionable insights.
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Organize and support coordination of cross-departmental resources to define and support business growth activities.
Collaborate with our teams in Southeast Asia to conduct external analysis on market trends, customer behaviors, and competitive positions (e.g. market segmentation and opportunity sizing) to derive findings and recommendations.
Support evaluation of proposals & initiatives of project owners, and category managers to ensure necessary budget, returns requirements, and business rationales are met
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Work closely with the team to gather, analyze, and interpret operational data to improve efficiency and achieve business goals.
Generate regular operational reports to support the team.
Support the setup and maintenance of system tasks, collaborating closely with the operations team to ensure smooth task execution and onboarding for sellers.
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Acquire and incubate brands, principals, distributors and key merchants that contribute meaningful GMV growth within Makeup & Skincare
Build and maintain strong relationships with merchants, negotiate commercial plans and secure best deals based on campaign priorities and seasonality
Identify growth opportunities for merchants through assortment expansion, pricing strategy, content, livestream and affiliate levers, while building JBPs
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Acquire and incubate brands, principals, distributors and key merchants that contribute meaningful GMV growth within Makeup & Skincare
Build and maintain strong relationships with merchants, negotiate commercial plans and secure best deals based on campaign priorities and seasonality
Identify growth opportunities for merchants through assortment expansion, pricing strategy, content, livestream and affiliate levers, while building JBPs
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