Develop and execute trade marketing strategies to strengthen brand presence and achieve sales targets across all company brands.
Build and maintain strong relationships with distributors, wholesalers, retailers, modern trade chains, convenience stores, food service operators, and key accounts.
Leverage industry networks to identify new business opportunities, strategic partnerships, and market expansion opportunities.
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Develop and execute high-impact trade marketing strategies aligned with overall business objectives, ensuring on-time delivery.
Lead the rollout and milestone measurement of the company’s 4 Trade Compliance Modules.
Oversee the flawless, on-time delivery of National and Customized Trade Campaigns, alongside high-impact visibility programs (POSM and secondary displays).
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Developing Trade Marketing strategies aligned with the brands’ strategy.
Executing the Trade Marketing plan in line with sales and marketing objectives and manage the Trade Marketing budget.
Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities.
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Drive outlet growth by identifying priority outlets, planning tailored sales activities, and ensuring each outlet receives the right product mix for its consumer profile.
Execute in‑market initiatives such as product placements, displays, and tactical promotions to strengthen brand visibility and boost conversion at key touchpoints.
Use data and insights to review outlet performance and propose targeted actions to improve sales results in your assigned territory.
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