Campaign planning for category events, Super brand day and other major seller & brand marketing campaigns with TikTok
Comprehensive understanding for Live-streaming content operation and product assortment strategy
Work as a Campaign Executive with related stakeholders to ensure the campaign is running smoothly, including promotion setting, creator sourcing, product delivery track, and communication with cross functional teams
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Follow content ecosystem trends closely, understand the balance between platform brand, content quality, and user experience, and participate in the development of content ecosystem governance policies;
Contribute to the development and iteration of policy frameworks and guidelines; analyze execution challenges and gaps in existing policies, propose optimization recommendations, and help ensure policy rationality and enforceability;
Monitor and review key governance metrics, collect feedback from cross-functional partners, and provide data- and case-driven input for continuous policy improvement through issue analysis and case abstraction;
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