Tentang Shen Loon She Enterprise Sdn. Bhd.

Shen Loon She Enterprise Sdn. Bhd. (“SLS”) was founded in 1978 in Penang, Malaysia. The brand name is inspired by the legendary figure “Shen Nong” (“神农”), who is widely respected in Chinese culture for his dedication to discovering medicinal herbs through self-exploration in pursuit of human well-being. This spirit represents our core belief in health, responsibility, and long-term commitment to quality.

In 2020, SLS officially introduced its flagship product, Moflex Plus, to the Malaysian market through digital channels, establishing our initial brand presence online. This was followed in 2022 by the opening of our first flagship store in Penang, marking the brand’s transition from a digital presence to experiential retail. In 2024, the company further expanded by entering Health Lane Pharmacy and opening our second flagship store in Damansara Uptown, strengthening our presence across both professional and retail healthcare channels.

In 2025, the brand expanded into Watsons nationwide, further increasing consumer accessibility. In the same year, our flagship product, Moflex Plus, achieved ASEAN Record recognition, reaching RM1,000,000 in monthly sales, a milestone that reflects both market acceptance and sustained consumer confidence. To support continued growth, the company established a corporate office in Kuala Lumpur and further expanded our retail footprint with a third flagship store in Johor Bahru. In 2026, the company officially stepped beyond Malaysia, marking a new chapter of regional expansion with the opening of its first retail store in Singapore.