Funnel Optimization & Measurement: Identify metrics and the best approaches to evaluate the performance of user funnels, mapping out drop-off points and user journeys across web and mobile platforms.
Data Extraction & Analysis: Extract and analyze transactional, user behavioral, and commercial data from Big Query and analytics tools (e.g., Google Analytics, Conviva) to identify clear opportunities to achieve product and business objectives.
Quantitative Research: Conduct independent quantitative research using behavioral analysis, metric tracking, and quantitative experiments to discover user behaviors and make high-impact recommendations.
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