Own partner marketing plans and campaigns: Build and manage campaign plans for assigned partners, aligning objectives, audiences, channels, milestones, and deliverables. Coordinate execution from brief and readiness through launch, optimization, and post-campaign review..
Partner Strategy & Execution: Own marketing relationships with strategic Fuse partners; lead the design and execution of short/medium-term growth campaigns.
K-content (SEA & WW influence): Drive the marketing strategy for K-drama title launches across SEA, contributing directly to the worldwide K-drama marketing playbook. We've made meaningful headway, but there's significant runway ahead — you'll help evolve processes to tap into existing K-drama fan communities, and partner with Korean content partners in the KR entertainment industry.
Provide comprehensive legal counsel on import, customs, export controls, sanctions, and other international trade laws applicable to cutting-edge technologies