Create and execute global Public Relations strategy that align with the brand developments, priorities and announcements.
Familiarising with the brand DNA, heritage and offerings, while embodying the brand ethos. Support other departments, partners and stakeholders in ensuring that all external-facing communication is on-brand and Bacha Coffee’s desired image and positioning is consistently and accurately articulated.
Support Public Relations Manager to guide overseas partners (both subsidiaries and franchises) for the management of their local media relations and vet their suggested press releases, PR campaigns, etc. across all markets globally
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