* Achieve and exceed boutique sales targets, KPIs, and profitability goals.

* Monitor business performance, analyse sales reports, and identify opportunities for growth.

* Drive clienteling initiatives to build long-term customer relationships and increase repeat purchases.

* Lead by example in delivering a luxury client experience and personalised service.

* Ensure the boutique environment reflects the brand image, storytelling, and heritage.

* Resolve client issues with professionalism, tact and discretion.

* Recruit, onboard, and develop luxury sales talent.

* Provide ongoing coaching, performance feedback, and product knowledge training.

* Create a culture of teamwork, accountability, service excellence and brand passion.

* Manage workforce planning, scheduling, and sales floor assignments.

* Ensure compliance with brand SOPs, inventory standards, and cash management procedures.

* Oversee stock levels, loss prevention strategies, and visual merchandising guidelines.

* Manage boutique administration including reporting, expenses, and audit requirements.

* Stay informed of retail trends, competitor activities, and emerging client expectations.

* Support localised marketing or client activation events as required.

Chow Tai Fook Jewellery Malaysia Sdn. Bhd.