About Culture Group Sdn Bhd

Culture Group Sdn Bhd is the powerhouse behind leading streetwear brands Nerdunit and Water The Plant.

Nerdunit, founded in 2012 in San Francisco, has grown into a global streetwear force — collaborating with industry icons like Medicom Be@rbrick, FR2, Staple Pigeon, Lenovo, Huawei, Genting, Gatsby, and Fujifilm.

Water The Plant emerged in 2020 during the pandemic, fusing fashion, art, and community under the uplifting message: “Plant Good Vibes.” Since then, it’s been embraced by cultural tastemakers including Jay-Z, DJ Soda, Higher Brothers, Ryan Tedder, Nick Chou, Vanness Wu, and more — with global expansion accelerating in the next two years.

Headquartered in Kuala Lumpur and Tokyo, with a rep office in Shanghai, our products are distributed across major cities worldwide. With deep roots in Japan and strong momentum in Malaysia, China, the USA, and beyond, we’re building a global movement — and always on the lookout for passionate talent to join our journey.