Create high-quality, engaging content such as blog posts, articles, social media posts, infographics, videos, and more to drive traffic and engagement.
Plan and manage the content calendar to ensure a consistent stream of fresh content that aligns with marketing objectives.
Research and curate relevant content from external sources to complement original content and engage the audience.
Write compelling copy for social media postings, newsletters, product descriptions, and marketing campaigns.
Conduct experiments with headlines, formats, and distribution methods to improve content performance and engagement.
Develop and execute social media strategies across various platforms (Facebook, Instagram, Tiktok, XiaoHongShu, etc.) to promote content and engage the audience.
Identify and leverage opportunities for content syndication to increase reach and visibility.
Work closely with designers, product managers, and other marketing team members to ensure content aligns with brand messaging and business goals.
Collaborate with the marketing team to develop content strategies that align with overall marketing campaigns and objectives.
Experiment with new content formats, platforms, and tools to keep content marketing efforts fresh and competitive.
Create and promote content designed to generate leads.
Carry out paid content promotions and lead generation activities.
Utilize platforms such as Google Analytics, Facebook Ads Manager, TikTok Ads, and others to analyse traffic, conversions, and overall campaign performance.
Generate regular performance reports, providing insights and actionable recommendations for improvement based on data analysis.
Any other duties as required. (Ad-Hoc Task)

Delima Kinta Sdn Bhd