Responsible for designing the annual JW MBP & to deliver performance on the pre-defined JW KPIs for SP, aligned to the BU strategic priorities - delivering on both Recruitment & Luxury by seamlessly shifting between the two
Liaise closely with the JW GBT, adapt global toolkits to local nuances by taking in feedback from market stakeholders. Take the lead on any global project pilots as and when they materialize
Be the Brand Champion - have an in-depth understanding of 4Cs (consumer, category, competition & channel) by working closely with SP Category & Consumer Planning Lead, focused on the JW portfolio & key variants....
Deliver the vol, NSV and profit plan and grow market share across the brands for the SEA markets.
Drive ROI - lead the marketing team to deliver the end-to-end growth drivers - taking what has been developed globally and executing with local flair. Ensure Marketing, Sales and Customer Marketing operate as an integrated growth system, delivering superior consumer, customer and channel outcomes.
Shape the business strategy, enterprise priorities and long-term growth decisions for the market as part of the market exec team and partner closely with the Regional Brand & Category Director...
Deliver the vol, NSV and profit plan and grow market share across the brands for the SEA markets.
Drive ROI - lead the marketing team to deliver the end-to-end growth drivers - taking what has been developed globally and executing with local flair. Ensure Marketing, Sales and Customer Marketing operate as an integrated growth system, delivering superior consumer, customer and channel outcomes.
Shape the business strategy, enterprise priorities and long-term growth decisions for the market as part of the market exec team and partner closely with the Regional Brand & Category Director...