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The East Coast Economic Region Development Council (ECERDC) is a statutory body established to spearhead the execution and implementation of the East Coast Economic Region (ECER) Master Plan. ECERDC plays a lead role in setting the directions, policies and strategies for the socio-economic development of ECER by promoting and facilitating investments into the Region.

ECER, which covers the states of Kelantan, Terengganu, Pahang and the district of Mersing in Johor, is a rapidly transforming region that is steadily positioning itself as a distinctive, dynamic and competitive destination for investments.

Geographically, it covers a total area of over 66,000 sq km or 51% of Peninsular Malaysia. It is home to some 4.3 million people, or about 15% of the total national population. The economic growth in the Region is driven by five key economic clusters, namely Tourism, Oil, Gas & Petrochemical, Manufacturing, Agribusiness and Human Capital Development. These clusters are supported by developments in Social and Human Capital, Transportation, Infrastructure, Property and Environment to make the Region a haven for business, investments and quality living.