The Area Sales Executive is responsible for driving sales performance and market growth within an assigned territory. The role focuses on achieving sales targets through strong customer relationship management, effective brand visibility, and execution of strategic sales initiatives. Working closely with GYAC direct retailers, end customers, and the Direct Manager Sales, the Area Sales Executive ensures timely and accurate processing of sales orders, tire supply coordination, and shipments from the Shah Alam warehouse to customers, while maintaining high levels of customer satisfaction.