Work with Marketing Team and cross-functional team to build and constantly improve regional loyalty programs, which consist of IKEA Family, Småles, Kids loyalty program and a subscription IKEA Family scheme using data, business insights, and customer feedback to drive traffic, purchases, and engagement.
Drive member acquisition and engagement through in-store, online, roadshow, and event initiatives to ensure a stable growth of the member base and a healthy number of contactable members for marketing purposes.
Partner with related stakeholders to implement necessary enhancements to Loyalty and Marketing system and the automation process for targeting and retargeting work.
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