Outreach to practitioners to support analysis of major public investment grade deals via self- publication of intra-day reports including Open, Previews and Viewpoints
Analysis of new deal performance incl. investigative, focused interviewing of contacts to assess performance, funding decisions, structure, trends and context
Gathering timely and accurate market talk on rumoured and potential bond issuance, including up-to-date price discovery and relative value (including new issue concession, book evolution, distribution)....
Work closely with our lead generation team on B2B content marketing campaigns.
Own the complete operational workflow for your campaign portfolio, from initial setup through launch, by creating and implementing the forms and landing pages that power custom content promotions.
Prepare and deliver comprehensive client lead reports by analyzing lead data, performing quality assurance scrubbing to remove duplicates, invalid entries and non-target audiences....
Systematically review B2B customer groups in the APAC region not currently served well by existing commercial models
Prioritize customer segments for investigation in conjunction with the SVP Asia Pacific, VP Academic Partnerships and regional leadership teams
Engage directly with representative samples of prioritized groups to understand their perception of value, impact, willingness to pay, and view of T&F's products and services...
