Job Purpose

The Social Media Marketing Executive is responsible for planning, creating, and executing digital and social media strategies to strengthen the brand presence of Philea Resort & Spa. The role focuses on increasing room bookings, promoting Food & Beverage outlets, weddings, MICE, spa, recreational activities, and enhancing guest engagement across all digital platforms.

Key Responsibilities

Social Media Management

Manage and maintain all official social media platforms including Facebook, Instagram, TikTok, LinkedIn, YouTube and other relevant channels.
Develop and execute a monthly social media content calendar.
Ensure consistent brand messaging and visual identity across all platforms.

Content Creation

Produce engaging photo, video and graphic content showcasing guestrooms, restaurants, events, promotions and guest experiences.
Write creative captions and marketing copy that reflect the resort's brand identity.
Coordinate content shoots with relevant departments.

Digital Marketing

Execute digital marketing campaigns to drive room reservations, restaurant promotions, weddings, events and seasonal packages.
Monitor paid advertising campaigns and optimize performance.
Collaborate with OTA, website and digital partners when required.

Brand Awareness

Monitor online reputation and respond to comments, messages and reviews professionally.
Build relationships with influencers, media partners and content creators.
Stay updated with social media trends and recommend innovative marketing ideas.

Collaboration

Work closely with Front Office, Food & Beverage, Recreation, Spa, Banquet and Events teams to develop promotional campaigns.
Support all hotel events by providing photography, videography and live social media coverage.

Reporting

Prepare monthly reports covering:
Social media growth
Engagement rate
Reach and impressions
Campaign performance
Website traffic from social media
Lead generation and booking conversionS

Other Duties

Assist the Sales & Marketing Department in all promotional activities.
Perform additional duties assigned by Management.

Qualifications

Diploma or Bachelor's Degree in Marketing, Digital Marketing, Mass Communication, Multimedia or related field.
Minimum 2 years of experience in social media or digital marketing (hospitality experience preferred).
Excellent photography and videography skills.
Proficient in Canva, Adobe Photoshop, Illustrator, Premiere Pro, CapCut or equivalent editing software.
Good command of English and Bahasa Malaysia.
Creative, self-motivated and able to work under tight deadlines.
Core Competencies
Social Media Management
Digital Marketing
Content Creation
Photography & Videography
Copywriting
Creative Thinking
Communication Skills
Event Coverage
Brand Management
Time Management
Data Analysis
Teamwork

Key Performance Indicators (KPIs)

Minimum 20–25 quality social media posts per month.
Increase social media engagement by at least 10% per quarter.
Grow followers across key platforms according to annual marketing targets.
Achieve timely responses to online enquiries during working hours.
Deliver monthly campaign performance reports on schedule.
Support marketing campaigns that contribute to room bookings, F&B revenue, weddings, MICE and resort promotions.
Produce high-quality visual content for all major hotel events and promotions.

Benefits:

Free parking
Maternity leave
Meal provided

Work Location: In person

Philea Resort & Spa

Philea Resort & Spa Careers and Job Vacancies

Philea Resort & Spa

Philea Resort & Spa

Philea Resort & Spa

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