Brand Strategy & Positioning: Develop and execute comprehensive short- and long-term FMCG brand strategies to strengthen market presence while maintaining the brand's luxury identity.
Campaign & Trade Marketing: Conceptualize and execute integrated marketing campaigns, promotional strategies, and trade marketing initiatives tailored for key retail accounts, travel retail, and distribution partners.
Product Management & NPD: Collaborate cross-functionally with R&D, Packaging, and Supply Chain teams to oversee end-to-end new product developments, seasonal collection launches, and packaging innovations.
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