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Quality Seafood, Made Accessible.

Our mission at Fish Club is to encourage and enable fresh food producers to produce the cleanest, safest and highest quality food, and to give consumers peace of mind when it comes to their fresh food supply.

By sourcing directly from our Pontian fisherman, Fish Club enables discerning consumers in the cities to purchase fresh food produce that meet their demand for quality, safety and transparency. At the same time, we provide access to market for producers of quality conscious food and help them to distinguish their produce from other suppliers.

Consumers are increasingly becoming aware of the importance of healthy, safe and natural sources of fresh food as a key pillar of good health. A gap now exists in the fresh food market to supply this demand. This trend in food consciousness is gaining mainstream attention and will take off as awareness will only increase.

The Challenge

There are market inefficiencies that take place between the supply and demand in the fresh food space. Consumers find it hard to purchase from credible fresh food retailers whom they can trust. At the same time, fresh food producers also face other obstacles such as building and improving their own brand, receiving a sustainable income for their produces receiving feedback and having reliable analytics of the demand.

Solutions

Fish Club buys directly from the source, manages the in-house processing with -40°C Blast Freezing Technology, and delivers directly to our consumers’ doorstep. Leveraging on modern supply chain digitization and logistical prowess, making quality more accessible to consumers.

Sea To Table Sdn Bhd