TikTok Live Host cum Sales

Department: Sales & Marketing
Employment Type: Full-Time
Reporting To: Sales & Marketing Manager / General Manager
Salary: RM2,200 – RM3,000 per month (based on experience)
Working Location: Seri Cempaka Eman Sdn. Bhd.

JOB PURPOSE

The TikTok Live Host cum Sales is responsible for representing Seri Cempaka Eman Sdn. Bhd. during TikTok Live sessions, engaging with viewers, introducing and demonstrating company products, answering customer enquiries and converting viewers into customers.

The position is also responsible for supporting the company's social commerce activities and achieving assigned live-streaming and sales targets.

KEY RESPONSIBILITIES1. TikTok LIVE Hosting

Conduct regular TikTok Live sessions according to the company's approved schedule.
Present products confidently, naturally and professionally in front of the camera.
Introduce and explain product features, benefits, prices, promotions and usage.
Engage actively with viewers through comments, questions and interactive activities.
Maintain an energetic, friendly and professional personality throughout the Live session.
Encourage viewers to follow, interact, add to cart and purchase products.
Handle basic customer objections and questions during Live.

2. Product Knowledge & Sales

Learn and understand the company's products, including:
Nursery plants
Indoor and outdoor plants
Fertilizers
Gardening products
Florist products
Flower arrangements
Decoration products
Landscaping-related products and services
Understand product benefits, pricing, promotions and suitable applications.
Recommend suitable products according to customer needs.
Cross-sell and upsell relevant products during Live sessions.
Ensure product information provided to customers is accurate.

3. Sales Target

Achieve monthly TikTok Live sales targets set by the company.
Work towards improving:
Gross Merchandise Value (GMV)
Number of orders
Conversion rate
Average order value
Viewer engagement
Follower growth
Support promotional campaigns and sales campaigns organised by the company.

4. Content & Social Media Support

Assist in creating short-form videos for TikTok and other social media platforms when required.
Participate in product demonstrations, promotional videos and campaign content.
Suggest ideas for TikTok content, Live topics, promotions and customer engagement.
Stay updated with relevant TikTok trends, formats and content styles.
Work closely with the Marketing team to plan Live content.

5. Live Preparation

Study products and promotions before each Live session.
Prepare talking points, product sequence and promotional information.
Ensure products displayed during Live are properly prepared and presented.
Coordinate with the Sales, Marketing and Nursery/Operation teams for product availability.
Ensure the Live area is clean, organised and suitable for broadcasting.

6. Customer Engagement

Respond to customer comments and enquiries professionally.
Build a positive relationship with viewers and followers.
Encourage repeat customers and customer engagement.
Escalate complicated customer enquiries or complaints to the relevant department.

7. Reporting

Record daily/weekly Live performance.
Monitor sales generated from each Live session.
Provide feedback on customer questions, product demand and market trends.
Submit Live performance reports to the immediate supervisor.
Participate in monthly KPI/performance reviews.

KEY PERFORMANCE INDICATORS (KPI)

Performance will be assessed based on:

Monthly TikTok Live Sales / GMV
Number of Live sessions completed
Average sales per Live session
Conversion rate
Number of orders generated
Average order value
Viewer engagement
Follower growth
Customer response and engagement quality
Attendance and punctuality
Product knowledge
Teamwork and compliance with company procedures

JOB REQUIREMENTS

Minimum SPM / Diploma or equivalent.
Previous experience as TikTok Live Host, Sales Promoter, Retail Sales or Customer Service is an advantage.
Fresh graduates are encouraged to apply.
Confident and comfortable appearing in front of the camera.
Good communication and presentation skills.
Able to speak Bahasa Malaysia clearly and confidently.
Basic English communication is an advantage.
Energetic, friendly, positive and outgoing personality.
Strong interest in sales and social media.
Willing to learn about plants, fertilizers, flowers, decoration and landscaping products.
Able to work according to Live streaming schedules, including selected evenings, weekends or public holidays when required.
Able to work independently and as part of a team.
Sales-oriented and target-driven.

PERSONAL ATTRIBUTES

The ideal candidate should be:

Confident
Energetic
Persuasive
Friendly
Creative
Customer-oriented
Sales-driven
Willing to learn
Comfortable speaking in front of a camera
Able to think quickly during Live sessions
Responsible and disciplined

SALARY & BENEFITS

Basic Salary: RM1,800 – RM2,800

Salary will be determined based on experience, communication skills, Live hosting ability and sales capability.

Additional Earnings:

Monthly sales commission - where applicable
Attendance/commitment incentive where applicable
Other incentives introduced by the company from time to time

Statutory Benefits:

EPF
SOCSO
EIS
Annual Leave
Medical Leave
Other statutory benefits according to applicable employment laws and company policy.

CAREER PROGRESSION

Successful candidates may progress to:

TikTok Live Host → Senior Live Host → Live Commerce Executive → Live Commerce / Sales Supervisor

Career progression will be based on performance, sales achievement, leadership ability and overall contribution to the company.

Pay: RM1,800.00 - RM2,800.00 per month

Work Location: In person

Seri Cempaka Eman Sdn Bhd

Seri Cempaka Eman Sdn Bhd Careers and Job Vacancies

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