About SHAPEE

Who Are We

Shapee was born out of a personal motherhood experiences from our founder, Fion Tan, a mother of 3.

Despite her unsuccessful experience in breastfeeding her first two daughters, she persisted with her youngest son. Triumphant, she breastfed him for 38 months. She believes that all mothers are strong and relentless, yet graceful, warm and loving.

From our humble beginnings, we've reached significant milestones, earning the trust of mothers worldwide with our quality, functionality, and care-driven products.

Looking ahead, we aspire to expand our offerings and reach more mothers globally, continuing to be their reliable companion and empowering mothers with confidence and self-worth as they navigate during the transformative phases of motherhood journey. 

Our Purpose

To empower mothers with confidence and self-worth during their motherhood  journey.

Our Vision

To create a world where every mother feels valued, supported, and

empowered.

Our Mission

To provide mothers with comfortable, high-quality maternity and nursing essentials that enhance their confidence & well-being.

What We Believe

Empowering mothers with confidence and self-worth is essential for their well-being and the well-being of their families.

What We Do

At Shapee, we specialize in maternity and nursing essentials designed to address the challenges of pregnancy and early motherhood. 

Our thoughtfully crafted products offer comfort, style, and functionality, ensuring mothers feel confident and supported throughout their journey.

Beyond our tangible offerings, we foster a sense of empowerment through positive messaging and community engagement. Join us as we celebrate the beauty of motherhood and support mothers every step of the way.

Empowering every mother, every moment.