Tentang The Parent Group (M) Sdn. Bhd.

The Parent Company is a retail chain specializing in selling legitimate miniatures and samples from diverse ranges of beauty brands. Samples or mini-size beauty products are important touchpoints to improve brand relevance, attract new customers, and facilitate full-size sales.

The reason is simple: skincare consumers prefer to try out pricey high-end products without a large investment while makeup or fragrance lovers want to try a variety of colors or scents at less cost: Samples are the perfect solution.

However, besides brands gifting their valued customers and releasing holiday sets, independent beauty samples can be found at a few legitimate channels outside a flagship and beauty counters at department stores.

Realizing today's consumers are more cautious before decision-making, The Parent Company uses sample-selling to encourage consumers to try products at home instead of offering testers.