Data Acquisition & Refinement: Gather, cleanse, and analyze large-scale datasets encompassing FMCG sales performance, user behavioral patterns, and campaign metrics from the TikTok Shop platform.
BI Reporting & KPI Tracking: Design and maintain recurring data reports using BI tools to monitor critical OKRs, including GMV,traffic, sales conversion rates, customer acquisition efficiency, and campaign ROI.
Advanced Analytics: Conduct in-depth trend analysis to identify actionable insights related to FMCG product performance, consumer preferences, and marketing effectiveness, supporting data-driven strategy formulation....