About Top Toy Culture & Creatmty Sdn Bhd

BRAND STORY
TOP TOY was founded in December 2020. Mr. Sun Yuanwen, founder and CEO of TOP TOY, with a penetrating insight about new retail and generation-Z consumption, decided to build an integrated platform for the whole industry chain of collectible toys, so as to win a place in the desktop and home furnishing economy of young people and create a collectible toy brand that is aligned with young people’s consumption needs.

POSITIONING
TOP TOY is a collectible toy brand with the product mix covering mystery box, building box, PVC figure, and products X that are yet to be developed to suit customers’ growing needs for collectible toys.

VISION
To build a world-class collectible toy brand in China.

REPUTATION
Forbes China TOP 100 Emerging Brands
2023 Collectible Toy High Quality Growth Brand
Hurun China Under30s 2021: Sun Yuanwen
China’s New Growth Innovation Practice Brand by 
Harvard Business Review
Shopping Centres to Watch for Innovative 
Experience Brands in 2022
Golden Tripod Award: Channel Marketing Innovation 
Brand of the Year
Op10 Most Fashionable Brands in China
Top 100 Emerging Brands of the Year of winshang.com