Use streaming partner data, social monitoring and listening tools to provide actionable insights on pop culture trends, fanbases, target audiences to inform our growth strategy
Deep dive into fan behaviours on all social media; TikTok, Instagram, Reddit, fan clubs, etc.
Proactively sharing campaign ideas to drive fandom growth: increase streaming consumption, grow revenue via ecommerce, acquiring and advancing fans (convert casual listeners to fans, fans to superfans)...
Plan and execute promotion activities and strategy independently (Simple Album parties with media partners like 987FM Studio Party/ On -Ground activation such as fan parties, album pre-orders, media press kits, etc)
Plan and execute media contests & and social media prize give-away and prize allocation (On Facebook / Instagram/ Twitter/TikTok)
Assisting in various aspects of our events, concerts or promo tours...
Create, plan, and execute innovative end-to-end marketing plans for our roster of domestic artists/products, across various digital media platforms such as Facebook, Instagram, TikTok, Twitter and YouTube
Use insights and data to identify target audiences and trends to inspire unique online (and sometimes offline marketing strategies) to encourage streaming and grow digital revenue
Adopt and maintain best practices to grow respective artists’ social media accounts...
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
Use streaming partner data, social monitoring and listening tools to provide actionable insights on pop culture trends, fanbases, target audiences to inform our growth strategy
Deep dive into fan behaviours on all social media; TikTok, Instagram, Reddit, fan clubs, etc.
Proactively sharing campaign ideas to drive fandom growth: increase streaming consumption, grow revenue via ecommerce, acquiring and advancing fans (convert casual listeners to fans, fans to superfans)...
Plan and execute promotion activities and strategy independently (Simple Album parties with media partners like 987FM Studio Party/ On -Ground activation such as fan parties, album pre-orders, media press kits, etc)
Plan and execute media contests & and social media prize give-away and prize allocation (On Facebook / Instagram/ Twitter/TikTok)
Assisting in various aspects of our events, concerts or promo tours...
