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When you hear the terms “augmented reality” (AR) or “virtual reality” (VR), you may immediately think of immersive video games or entertainment. However, both of these technologies are being used in interior design to deliver an impressive, fully visualized experience for clients and designers. AR and VR have moved beyond the novelty phase in the design world. They are fast becoming invaluable tools for visualization throughout the design process as both technologies support the collaborative process between architects, interior designers, and clients. 

Below, we’ll explore how architects and designers use these exciting visual technologies to better communicate their ideas within their teams and with their clients. We’ll also highlight how incorporating AR and VR into the design process gives architects and designers an edge over their competitors.

But before we dive into examples of how designers and architects use these technologies, let’s quickly define what they are and how the two are different from each other.