Social Media Manager & Sales Executive
Job Type: Full-time
Location: Malaysia
Industry: Digital Marketing / Sales & Marketing
Salary: Competitive salary + attractive commission & performance incentives
About the Role
We are looking for a creative, confident, and results-driven Social Media Manager & Sales Executive to join our team.
This is a hybrid role combining social media management, content creation, digital lead generation, customer engagement, and direct sales.
You will be responsible for building our social media presence, creating engaging content, generating customer inquiries, communicating with prospects, following up with leads, and converting opportunities into sales.
The ideal candidate understands that social media is not just about followers and likes — it is a powerful sales and customer acquisition channel.
Key ResponsibilitiesSocial Media Management
- Manage and grow social media platforms including TikTok, Instagram, Facebook, and other relevant channels.
- Develop and execute weekly and monthly social media content calendars.
- Create and implement social media strategies aligned with business and sales objectives.
- Maintain a consistent and engaging online presence.
- Research competitors, industry trends, viral content formats, and emerging social media opportunities.
- Monitor social media trends, algorithms, features, and audience behavior.
- Develop strategies to increase reach, engagement, followers, inquiries, and leads.
Content Creation
- Conceptualize, produce, edit, and publish engaging social media content.
- Create TikTok videos, Instagram Reels, Facebook posts, Stories, promotional graphics, educational content, and short-form videos.
- Develop creative hooks, scripts, captions, headlines, and calls-to-action.
- Create content around:
- Customer problems and pain points
- Product benefits and solutions
- Educational topics
- FAQs
- Promotions and campaigns
- Customer experiences
- Lifestyle and relatable content
- Trending topics
- Edit short-form videos using CapCut or equivalent tools.
- Design graphics using Canva, Adobe Photoshop, Illustrator, or similar software.
- Repurpose content across multiple platforms.
- Maintain consistency in brand voice, messaging, and visual identity.
Social Media Lead Generation
- Develop content specifically designed to generate customer inquiries and qualified leads.
- Create compelling calls-to-action that encourage prospects to contact the team.
- Monitor comments, DMs, and social media interactions for potential sales opportunities.
- Respond to customer inquiries generated through social media.
- Convert social media engagement into WhatsApp conversations, appointments, consultations, and sales opportunities.
- Support promotional campaigns and product launches through organic and paid social media.
Sales & Customer Acquisition
- Communicate directly with prospects generated through social media and other marketing channels.
- Understand customer needs and recommend suitable products or solutions.
- Present product features, benefits, promotions, and solutions clearly.
- Conduct follow-ups through WhatsApp, phone calls, and other communication channels.
- Handle customer questions, concerns, and basic sales objections.
- Build rapport and trust with prospective customers.
- Negotiate and close sales effectively.
- Maintain consistent follow-up with warm and interested leads.
- Identify opportunities for upgrades, additional products, referrals, and repeat business.
- Achieve assigned monthly sales targets and KPIs.
Customer Relationship Management
- Maintain accurate customer and lead information.
- Record customer interactions, lead status, product interest, and follow-up activities.
- Manage prospects throughout the sales pipeline.
- Ensure leads generated through social media are followed up promptly.
- Maintain relationships with existing customers.
- Encourage customer referrals and repeat business.
- Provide professional customer service throughout the sales process.
Sales & Marketing Campaigns
- Participate in promotional campaigns, product launches, seasonal campaigns, and sales initiatives.
- Develop social media campaigns that support sales objectives.
- Create promotional content and sales materials.
- Coordinate social media activities with ongoing sales campaigns.
- Test different messaging, offers, creatives, and calls-to-action.
- Provide feedback on customer responses and common objections to improve marketing campaigns.
Analytics & Performance
Monitor and analyze both social media and sales performance, including:
- Reach
- Impressions
- Engagement
- Video views
- Watch time
- Follower growth
- Shares and saves
- Profile visits
- Customer inquiries
- Leads generated
- Appointments
- Conversion rate
- Sales generated
- Revenue contribution
Use performance data to improve content, lead generation, and sales strategies.
Key Performance Indicators (KPIs)
Performance will be evaluated based on a combination of digital growth and sales results, including:
- Social media reach and engagement
- Audience and follower growth
- Content performance
- Leads generated through social media
- Customer inquiries
- Follow-up activity
- Appointments generated
- Lead-to-sale conversion
- Monthly sales achievement
- Revenue generated
- Customer retention and referrals
Requirements
- Diploma or Bachelor's Degree in Marketing, Digital Marketing, Business, Mass Communication, Communications, Media, Sales, or a related field is preferred.
- Fresh graduates are welcome to apply.
- Experience in social media management, sales, digital marketing, telemarketing, content creation, or customer service is an advantage.
- Strong understanding of TikTok, Instagram, Facebook, and short-form content.
- Creative and capable of developing engaging content ideas.
- Confident communicating with customers through WhatsApp, phone calls, and social media.
- Strong interpersonal, persuasion, and negotiation skills.
- Comfortable working with sales targets and performance-based KPIs.
- Strong follow-up and time-management skills.
- Good command of Bahasa Malaysia and English.
- Self-motivated, proactive, and willing to learn.
- Comfortable appearing on camera or creating content involving people.
Technical Skills That Are an Advantage
- TikTok
- Instagram Reels
- Facebook
- WhatsApp Business
- Meta Business Suite
- Meta Ads Manager
- Canva
- CapCut
- Adobe Photoshop / Illustrator
- Copywriting
- Short-form video editing
- CRM systems
- Microsoft Excel / Google Sheets
- Social media analytics
- Basic SEO
- AI content creation tools
What We Offer
- Competitive salary + attractive sales commission
- Performance-based incentives and rewards
- Customer leads and marketing support
- Training and guidance provided
- Access to digital marketing, CRM, and content creation tools
- Opportunity to build and grow social media platforms
- Hands-on experience in social media, content creation, digital marketing, and sales
- Opportunity to build a strong professional portfolio
- Career progression based on performance
- Dynamic and performance-driven working environment
Who We're Looking For
We're looking for someone who can create attention and convert that attention into sales.
You should be comfortable creating a TikTok in the morning, replying to DMs in the afternoon, and jumping on a sales call in the evening.
You don't need to be an expert in everything. We value creativity, confidence, resilience, curiosity, and the willingness to learn.
Most importantly, you should understand that:
Followers are good.
Engagement is better.
Leads are great.
Sales are the goal.
If you're someone who enjoys both creating content and closing deals, this role gives you the opportunity to develop skills across social media, digital marketing, customer acquisition, and sales, while being rewarded directly for your performance.
Apply now and join our team.
Pay: RM1,909.85 - RM7,345.76 per month
Benefits:
- Additional leave
- Flexible schedule
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development
Work Location: In person