Full Time Game Or App User Acquisition Specialist Jobs, in Bluemedia Malaysia WP Kuala Lumpur - Maukerja

• Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field.

• Minimum 2 years of relevant experiencein User Acquisition, Performance Marketing, Digital Advertising, or Media Buying, preferably within themobile gaming or app industry.

• Previous hands-on experience managing mobile game or app user acquisition campaigns is highly preferred.

• Strong analytical, problem-solving, communication, and project management skills, with the ability to work independently and collaborate effectively across regional teams.

• Professional working proficiency in China (Mandarin) 中文 is required, as the role involves regular business communication and collaboration with Mandarin-speaking clients and regional stakeholders.

• Professional working proficiency in English is also required for day-to-day communication and cross-regional collaboration.

• Proficiency in Bahasa Melayu is an advantage.

1. Manage and optimize paid advertising for gaming clients across major of various platforms including Google, Meta, TikTok, and Moloco.

2. Develop campaign strategies, budget plans, and KPI frameworks (CPI, ROAS, LTV, retention, etc.) based on game genre characteristics (casual, RPG, mini-games, etc.) and business objectives.

3. Analyze campaign performance using attribution platforms (AppsFlyer, Adjust) and deliver optimization strategies and execution plans aligned with the full game lifecycle.

4. Proactively collaborate with creative teams to propose ad creative directions and iteration recommendations, ensuring alignment between creative style, gameplay presentation, and audience strategy; familiarity with AI tools and creative production is a plus.

5. Produce regular performance reports, post-campaign reviews, and strategic retrospectives; independently participate in client communications and mid-to-large scale proposal presentations

• Annual Leave
• EPF
• SOCSO
• EIS
• Others