- Singapore
Full Time Brand - Marketing Manager Jobs, Salary up to SGD 3,500 in YUMIKO F&B PTE. LTD. - Maukerja
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Job Description
Responsibilities
Primary Purpose
:
To build, promote, and protect the dance club’s brand while driving consistent footfall and revenue through strategic marketing and brand positioning.
Key Responsibilities
1. Brand Strategy & Identity
Define the club’s brand identity, tone, visual style, and core values.
Ensure all touchpoints (digital, print, venue decor, events) align with brand guidelines.
Maintain consistency in messaging across all platforms.
2. Marketing Campaigns
Plan and execute integrated marketing campaigns (online & offline).
Create promotional content for themed nights, special events, and new launches.
Oversee email campaigns, SMS blasts, and promotional offers.
3. Social Media & Content
Manage all social platforms (Instagram, Facebook, TikTok, Threads, etc.).
Create a monthly content calendar showcasing DJs, events, and behind-the-scenes.
Engage with followers, respond to DMs, and drive conversation.
4. Event Promotion
Work closely with the events team to market weekly and special events.
Coordinate with performers/DJs for pre-event promotion (collaborative posts, shoutouts).
Leverage influencers and nightlife personalities to drive hype.
5. Digital Marketing & Analytics
Plan and manage paid ads on Google, Meta, TikTok, etc.
Track and optimize marketing spend and ROI.
Use analytics tools (Google Analytics, Meta Insights) to measure campaign success and tweak strategies.
6. Public Relations
Build relationships with media outlets, nightlife blogs, and event listings.
Coordinate press releases and media coverage for big events or launches.
Handle crisis communication if needed (e.g. negative PR or social backlash).
7. Partnerships & Collaborations
Partner with alcohol brands, fashion labels, and other lifestyle entities for co-branded events.
Manage barter deals, sponsor activations, and brand tie-ups.
8. Customer Experience Feedback
Monitor online reviews and customer sentiment on social media, Google, TripAdvisor, etc.
Use feedback to suggest improvements in marketing, events, or service.
:
To build, promote, and protect the dance club’s brand while driving consistent footfall and revenue through strategic marketing and brand positioning.
Key Responsibilities
1. Brand Strategy & Identity
Define the club’s brand identity, tone, visual style, and core values.
Ensure all touchpoints (digital, print, venue decor, events) align with brand guidelines.
Maintain consistency in messaging across all platforms.
2. Marketing Campaigns
Plan and execute integrated marketing campaigns (online & offline).
Create promotional content for themed nights, special events, and new launches.
Oversee email campaigns, SMS blasts, and promotional offers.
3. Social Media & Content
Manage all social platforms (Instagram, Facebook, TikTok, Threads, etc.).
Create a monthly content calendar showcasing DJs, events, and behind-the-scenes.
Engage with followers, respond to DMs, and drive conversation.
4. Event Promotion
Work closely with the events team to market weekly and special events.
Coordinate with performers/DJs for pre-event promotion (collaborative posts, shoutouts).
Leverage influencers and nightlife personalities to drive hype.
5. Digital Marketing & Analytics
Plan and manage paid ads on Google, Meta, TikTok, etc.
Track and optimize marketing spend and ROI.
Use analytics tools (Google Analytics, Meta Insights) to measure campaign success and tweak strategies.
6. Public Relations
Build relationships with media outlets, nightlife blogs, and event listings.
Coordinate press releases and media coverage for big events or launches.
Handle crisis communication if needed (e.g. negative PR or social backlash).
7. Partnerships & Collaborations
Partner with alcohol brands, fashion labels, and other lifestyle entities for co-branded events.
Manage barter deals, sponsor activations, and brand tie-ups.
8. Customer Experience Feedback
Monitor online reviews and customer sentiment on social media, Google, TripAdvisor, etc.
Use feedback to suggest improvements in marketing, events, or service.
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