Full Time Marketing Executive (Consumer Marketing) Jobs, in Esthetics International Group Selangor - Maukerja

Marketing Executive / Senior Marketing Executive (Consumer Marketing)

Job Responsibilities

• Plan, develop and execute consumer marketing campaigns and promotional activities to strengthen brand awareness, drive customer engagement and support sales growth.
• Develop and implement marketing strategies for product launches, seasonal campaigns, festive promotions and brand initiatives.
• Coordinate promotional mechanics, including discounts, bundles, gifts-with-purchase (GWP) and other consumer incentives.
• Work closely with internal teams, retail operations, suppliers and external agencies to ensure the smooth execution of marketing campaigns and activities.
• Coordinate the development of marketing materials, promotional collaterals and digital content across relevant marketing channels.
• Identify and explore opportunities for customer acquisition through corporate partnerships, third-party collaborations, traditional channels and online marketplaces.
• Conduct market research and competitor analysis to identify consumer trends, market opportunities and promotional strategies.
• Monitor campaign performance, sales results and promotional effectiveness, and prepare post-campaign reports with recommendations for improvement.
• Assist in promotional budget planning, pricing reviews and margin analysis to ensure campaigns are commercially viable.
• Coordinate product and promotional stock forecasting to ensure sufficient inventory for upcoming campaigns and activities.
• Source and liaise with suppliers for promotional items, gifts and marketing-related requirements.

Job Requirements

• Diploma or Degree in Marketing, Business Administration or a related discipline.
• 3–4 years of relevant marketing experience, preferably in the beauty, skincare, FMCG or retail industry.
• Experience in consumer marketing, campaign planning, promotional execution and brand activities.
• Good understanding of consumer behaviour, market trends and promotional strategies.
• Experience coordinating with internal stakeholders, suppliers, agencies and external business partners.
• Commercially aware, with the ability to understand promotional pricing, sales performance and campaign effectiveness.
• Strong communication, coordination and project management skills.
• Proactive, organised, detail-oriented and able to manage multiple projects within deadlines.