Commercial Events Ticketing Coordination
Plan on-sale approach and timing with internal stakeholders (Business and Marketing), then act as the primary liaison with the promoter/co-presenter's ticketing solution provider to coordinate event setup, systems integration, and operational timelines for execution.
Represent NS Square's interests: review event ticketing arrangements for commercial soundness, and ensure NS Square's contractual entitlements are captured and honoured.
NS Square IP Events Commercial Ticketing Ownership
Own ticket sales strategy, pricing, and revenue optimisation for NS Square-promoted or co-presented events.
Manage the appointed ticketing solution provider directly, as the commercial principal (Promoter), for these events.
Day-to-day Events Management
Ensure events are accurately configured for pre- and on-sale — manifests, seating plans, pricing structures, ticket holds and allocations — overseeing quality assurance ahead of go-live.
Ensure booking processes and website/ticketing integration function accurately, overseeing testing with the ticketing solution providers to deliver a seamless customer journey.
Reconcile ticketing solution provider revenue share and commission settlements against contracted terms.
Assist with box office operations on NS Square's event days, including handling first-line customer ticketing enquiries and resolutions, and supporting event-day access and entry operations.
Systems Management
Assist Senior Manager in managing the ticketing solution providers relationship, and other integrated systems and vendors such as OTAs, experience twin, CRM.
Direct technical delivery through provider SLAs and specialist input.
Oversee patron access control system and processes in coordination with ticketing solution providers — including entry validation and system integration.
Data Analytics and Reporting
Analyse ticketing and patron demand data to identify trends across events, channels, and audience segments.
Translate data insights into recommendations for pricing, programming, and marketing decisions.
Ensure patron and vendor data handled through ticketing operations complies with PDPA and NS Square's data governance requirements.
Projects & Strategic Initiatives
Lead or support ticketing-related strategic initiatives and system enhancements as NS Square's operations mature, such as loyalty programme.
Represent ticketing in departmental and cross-functional planning discussions, contributing data and operational insights as required.