About DIVE:
DIVE Studios is a leading creative agency at the intersection of K-pop, Korean Entertainment, and Gen-Z culture. We specialize in turning cultural insights into high-impact campaigns, content, and brand experiences from viral shows and podcasts to full-scale creative productions that move audiences and drive results.
With over 7 million social followers, 2 billion views, and up to 85 million monthly viewers, we are the largest international K-pop media company, and a proven partner for brands looking to connect authentically with the next generation of consumers.
Our work spans advertising, digital marketing, and talent collaborations with some of the world’s biggest names in entertainment, giving our brand partners unmatched access to one of today’s most influential cultural spaces. At DIVE Studios, creativity isn’t just what we do, it’s how we think, strategize, and deliver for our clients.
Role Overview
We’re looking for a Social Strategist based in Singapore to join our Agency Team and lead social media strategy for our roster of client brands across Korea and the broader APAC region. You’ll own the end-to-end social narrative for each client, from platform strategy and content planning to community engagement and performance analysis, while ensuring every client’s brand voice resonates authentically with Korean audiences as well as global audiences and stays culturally sharp.
Key Responsibilities:
- Develop and execute social media strategy for our clients’ brands, aligned with each client’s brand and business goals
- Manage day-to-day relationships across multiple client accounts, acting as the primary social strategy point of contact for each brand
- Own platform-specific strategy across Instagram, YouTube, Naver, KakaoTalk/KakaoStory, TikTok, and X, tailoring content to each platform’s audience behavior
- Partner with content, design, and creative teams to brief and produce culturally relevant, trend-responsive content
- Monitor Korean (as well as global) social trends, meme culture, and competitor activity to keep each client’s presence current and distinctive
- Manage social listening and community engagement, ensuring timely, on-brand responses
- Collaborate with clients’ regional/global teams to localize their global campaigns for the targeting market
- Define and track KPIs (engagement, reach, sentiment, follower growth, conversion) and report performance insights to stakeholders
- Manage relationships with local influencers, KOLs (Key Opinion Leaders), and creative/media agencies
- Stay ahead of platform algorithm changes, new features, and emerging channels relevant to the Korean market
- Support crisis communication and issue management on social channels when needed
Qualifications:
- 3-6 years of experience in social media strategy, digital marketing, or brand communications, ideally in an agency setting managing multiple client accounts in Korea as well as other countries
- Deep understanding of the social media landscape (Naver, KakaoTalk, Instagram, YouTube, TikTok) and Korean internet/pop culture
- Proven track record of growing engagement and brand affinity through social-first strategy
- Strong copywriting and content sensibility in Korean; excellent English proficiency for cross-regional collaboration
- Experience working with influencers/KOLs and creative agencies in Korea
- Analytical mindset, comfortable with social analytics tools (e.g., Sprout Social, Meltwater, Naver Analytics) and translating data into strategy
- Strong project management skills and ability to manage multiple client accounts simultaneously while working cross-functionally with global/regional team
- Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)