- Lebuh Bandar Utama Petaling Jaya Selangor Malaysia 47800

Working Location
Job Description
Requirements
4-6 years of experience in Digital Marketing, preferably with agency and in-house experience.
Hands-on experience managing performance marketing campaigns across Google Ads, Meta, TikTok, Display, Affiliate, and App channels.
Strong understanding of full-funnel marketing and key KPIs such as Sales, Traffic, ROAS, Conversion Rate, Customer Acquisition, and App Membership Growth.
Experience using digital analytics tools such as GA4, Looker Studio, Search Console, Appsflyer, and Excel.
Proven ability to analyze campaign performance and provide data-driven recommendations.
Experience managing large digital marketing budgets and optimizing media spend.
Knowledge of CRM, Email Marketing, Push Notifications, Customer Segmentation, and Retention Marketing.
Strong project management, communication, and stakeholder management skills.
Commercially minded, self-driven, and passionate about driving business growth through data and customer insights.
Responsibilities
Digital Marketing & Performance
Drive online sales growth through performance marketing, CRM, app member acquisition, and customer retention.
Plan and optimize paid advertising campaigns across Google, Meta, TikTok, Display, Affiliates, and App channels.
Monitor key business metrics such as Sales, Traffic, Conversion Rate, ROAS, New Customers, and App Member growth.
Analyze campaign and business performance, providing data-driven recommendations for improvement.
CRM & Customer Engagement
Develop and execute CRM campaigns through Email, App Push Notifications, and member engagement programs.
Drive app downloads, membership growth, customer retention, and online-to-offline (O2O) conversion.
Campaign Management
Manage marketing campaigns from planning to execution, ensuring objectives, timelines, and budgets are achieved.
Brief and coordinate creative assets for digital campaigns across Facebook, Instagram, TikTok, and other platforms.
Ensure all creative materials align with brand guidelines.
Stakeholder Management
Collaborate with Product Marketing, E-Commerce, Retail Operations, Global HQ, and external agencies.
Manage media agencies and partners to ensure effective execution and optimal budget utilization.
Market & Growth Opportunities
Identify new digital marketing trends, platforms, and growth opportunities.
Continuously improve marketing effectiveness to support business growth objectives.
Benefits
MRT - BANDAR UTAMA
0.3 km
LRT - BANDAR UTAMA
0.3 km
MRT - MUTIARA DAMANSARA
1.1 km
LRT - KAYU ARA
1.6 km
Important Information
Never provide your bank or credit card details when applying for jobs. Do not transfer any money or complete unrelated online surveys. If you see something suspicious, Report this Job ad.