- Jalan Gertak Merah Johor Bahru Johor Malaysia 80000

Lokasi Kerja
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Kelayakan
Excellent computer and networking skills. Experienced in operating and managing mainstream email marketing platforms, with strong information retrieval and problem-solving capabilities.
Fluent English proficiency
Fully competent in listening, speaking, reading and writing for business communication
Able to independently compose professional and authentic business emails and marketing copies in English
Capable of reading and understanding English news and reports related to the global publishing industry effortlessly
In-depth knowledge of international markets and publishing sector
Familiar with operational models of publishing markets in the Middle East, Europe, America and Asia-Pacific, as well as major industry players including publishers, distributors and institutional clients
Basic understanding of the whole publishing industrial chain covering content creation, editing, production, distribution and marketing
Keep track of the latest industry trends, technological applications such as digital publishing and open access, and prevailing marketing strategies
Tanggungjawab
End-to-end email marketing campaign management: Plan, design, build, execute, monitor and analyze international EDM campaigns, and manage social media marketing.
Develop industry data and regional user portraits for academic publishing.
Bulk email platform operation and optimization: Skilled in mainstream and self-built email systems for list segmentation, automation setup, A/B testing and mass email delivery.
Content localization and creation support: Draft, edit and proofread high-quality English email content adapted to cultural norms and publishing industry features of English-speaking markets.
Data-driven decision making: Analyze delivery, open, click, conversion, reply and unsubscribe rates, generate reports, identify user behaviors and implement optimization strategies.
Understand customer management rules and propose improvements to relevant systems and standards.
International market insight: Track industry trends, competitor moves and audience preferences to support email marketing strategy formulation.
Cross-department collaboration: Cooperate closely with editorial, sales and international business teams to align campaigns with overall marketing and business objectives.
Manfaat
Kemahiran
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