- Petaling Jaya Selangor Malaysia
Working Location
Job Description
Responsibilities
Ready to grow Malaysia and Singapore's leading Horeca & Bakery customers and turn opportunities into business growth? Join FrieslandCampina Professional as a Key Account Manager and drive growth across strategic Food Service accounts. Build customer partnerships, develop account growth plans, identify new opportunities, and work with cross-functional teams to deliver sales, profitability, and sustainable business growth.
What We AskWe are looking for an experienced and commercially astute Key Account Manager with a proven track record in managing strategic customer portfolios within the Horeca and Bakery sectors. You should possess excellent stakeholder management skills, capable of building and maintaining strong, trust-based relationships with a diverse range of decision makers including Procurement Managers, Executive Chefs, R&D Leads, and Operations Managers. The ideal candidate will demonstrate an ability to understand complex customer business priorities and market dynamics, and translate these insights into impactful growth strategies.
The role requires strong analytical capabilities to manage forecasts, monitor business performance, and support commercial negotiations effectively. We value individuals with excellent communication and interpersonal skills who thrive in a collaborative environment and can work seamlessly with cross-functional teams such as Marketing, Finance, Supply Chain, Quality Assurance, and Technical Specialists.
A hands-on approach combined with strategic thinking is essential, as the role demands prioritisation and the ability to execute growth initiatives successfully. Experience in the food service industry, particularly in managing key accounts in Malaysia and Singapore, will be advantageous. Candidates should be adaptable, proactive, and passionate about delivering outstanding customer experiences while driving business results.
What We OfferYou will be part of the FrieslandCampina Professional Food Service team in Malaysia, a dynamic and entrepreneurial team focused on accelerating growth across the Horeca, Bakery, and Food Service channels. The team works closely with strategic customers, helping them grow their businesses through innovative dairy solutions, category expertise, and strong commercial partnerships. The Food Service team is highly collaborative, customer-focused, and growth-oriented, providing opportunities to work across functions and engage directly with some of the region's leading foodservice operators .Based in Malaysia, you will manage strategic customers across Malaysia and Singapore, gaining exposure to diverse customer segments, business models, and market opportunities. This role offers the chance to make a visible impact on customer success, business growth, and the continued development of FrieslandCampina Professional in the Food Service industry.
You will have the opportunity to work with a diverse portfolio of high-profile Horeca and Bakery clients across Malaysia and Singapore, enabling you to develop your professional skills and industry knowledge. We encourage continuous learning and provide resources to support your career development. Your performance and contributions will be recognised and rewarded fairly.
Vacancy DescriptionAs a Key Account Manager based in Malaysia, you will play a pivotal role in driving sustainable growth across a portfolio of strategic Horeca and Bakery customers spanning Malaysia and Singapore. You will serve as the primary commercial partner, deeply understanding customer priorities and aligning FrieslandCampina Professional's product portfolio to maximise mutual business success.
Your daily responsibilities will include engaging directly with customers to conduct comprehensive performance reviews, develop detailed account growth plans, and identify new opportunities to increase product penetration, market share, and profitability. You will be accountable for managing sales forecasts, tracking business performance metrics, supporting negotiation processes, and ensuring that growth initiatives are implemented efficiently and effectively.
Collaboration is at the heart of this role. You will partner closely with customer stakeholders such as procurement teams, chefs, research and development leads, operations managers, and marketing specialists, ensuring that their needs are met and that solutions are tailored to drive their business forward. Internally, you will work alongside colleagues from diverse functions including Marketing, Finance, Supply Chain, Customer Service, Quality, Culinary Advisory, and Technical Support to deliver comprehensive customer solutions that address operational challenges and optimise performance.
In this role, your impact will be measurable through quantifiable growth and the success of your customers. Examples include partnering with bakery chains to broaden their dairy product range, collaborating with coffee and tea operators to innovate new menu items, or enhancing product quality and operational efficiencies that lead to improved business outcomes.
This position calls for a professional who thrives at the intersection of strategic account management and operational execution. If you are driven by building strong customer partnerships, uncovering growth opportunities, influencing key stakeholders, and transforming innovative ideas into tangible business results, this is an excellent opportunity to join us, where your work will contribute directly to FrieslandCampina Professional’s continued growth and the delivery of exceptional foodservice experiences every day.
For thousands of people every day, FrieslandCampina is more than just a dairy company. To our farmers, employees, customers, business partners, and the communities we serve, FrieslandCampina represents a commitment to nourishing lives and creating value together.We believe in empowering our people to make a meaningful impact. At FrieslandCampina, you are encouraged to take ownership, make decisions, contribute ideas, and drive business results. We value diverse perspectives and provide opportunities for individuals to grow, develop their careers, and influence the bigger picture. Working at FrieslandCampina means contributing to a company with a strong purpose: nourishing by nature and creating a better future for generations to come.
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