Key Responsibilities & Scope
Motion Graphics & Video Post-Production
- Enhance the Narrative: Receive raw or semi-edited video footage from the Creative Producer and elevate it with dynamic motion graphics, text animations, lower thirds, and visual effects tailored for TikTok, Xiaohongshu (XHS), and Instagram Reels.
- Audio-Visual Sync & Finishing: Assist in advanced post-production tasks (color grading, sound design, and pacing adjustments) to ensure commercial videos meet professional broadcasting standards.
- Promo & Internal Video Production: Produce short-form video and motion graphics suitable for product promos and internal training materials.
- Quality Control: Prepare final video assets and export masters in required formats, ensuring strict quality control before handoff.
Digital, Social Media & E-Commerce Design
- Content Design: Design highly engaging static posts, aesthetic carousels, infographic layouts, and interactive IG/FB Stories that align with the monthly content calendar for web, email, and social brands (CocoTapir,Panjang Kee, and CocoFans).
- E-Commerce Storefronts: Design and regularly update high-converting visual assets for e-commerce platforms (Shopee, Lazada, TikTok Shop, Nibou Mart), including campaign banners, promotional layouts, and detailed product listing graphics.
- Personal IP Support: Create clean, professional, and visually appealing typography and cover graphics for leadership’s personal brand channels (LinkedIn, XHS).
- Digital Ads: Produce A/B testing graphic variations for paid digital marketing campaigns (Facebook/IG Ads).
Brand Identity, Systems & Templates
- Visual Consistency: Act as the guardian of the brand guidelines, ensuring colors, typography, and logo usage remain strictly consistent across the group's diverse portfolio.
- System & Template Development: Develop and maintain a visual system of templates for presentations, social posts, and product sheets.
- Component Libraries: Create design libraries with consistent typography, color, and layout rules to speed up production.
- Usage Guidelines: Document guidelines so non-designers can easily reuse assets without breaking brand integrity.
Offline Collateral & Print
- POSM & Event Assets: Design point-of-sale materials (POSM), event buntings, packaging mockups, and trade show booth graphics for physical retail and exhibitions (e.g., FoodExpo, Interfood).
- Vendor Coordination: Coordinate with external vendors or printers when specialized production is required,ensuring files are perfectly prepared for print.
Collaboration, Workflow & Delivery
- Cross-Functional Teamwork: Work closely with marketing and sales to understand campaign goals and deliver assets on agreed deadlines.
- Iterative Process: Collect feedback, communicate clearly with non-design stakeholders, translate feedback into practical revisions, and iterate quickly.
- Asset Management: Keep files highly organized with strict attention to file naming, version control, and archiving final versions for easy retrieval.
Requirements
Qualifications & Experience
- Experience: Fresh graduate or equivalent with 0 to 1 year of practical experience in multimedia, graphic design,or similar roles.
- Education: Diploma or degree in Design, Multimedia, Visual Communication, or a related field is preferred but not mandatory.
- Portfolio: Must demonstrate graphic design, motion pieces or video projects, and include examples of template or system-building work.
Hard Skills & Knowledge
- Software Mastery: Hands-on competency with Adobe Creative Suite (Photoshop, Illustrator, After Effects) and basic video editing tools.
- Design Fundamentals: Strong basic understanding of branding, typography, and color theory, and how they seamlessly apply across different media.
- Technical Formats: Familiarity with responsive image export, SVGs, and preparing high-quality, print-ready files.
- Systems Design: Proven competency in developing scalable design systems and reusable components.
Soft Skills & Qualities
- Communication: Ability to clearly explain design choices to non-designers and collaboratively solve visual challenges.
- Organization: Highly organized with a proactive approach to improving production workflows and asset documentation.
- Adaptability & Growth: Curious, open to learning new tools, and a reliable team player who adapts quickly to changing priorities while consistently meeting deadlines.