Full Time Content Marketing Executive Jobs, Salary up to MYR 4,500 in Fashdex WP Kuala Lumpur - Maukerja

Job Requirements

• Diploma or Degree in Digital Media, Mass Communication, Marketing, Multimedia, Creative Media or a related field.

• At least 1–2 years of relevant experience in content creation or social media.

• Must be able to personally shoot and edit short-form videos.

• Familiar with Instagram Reels, TikTok, Facebook and current social media content formats.

• Proficient in CapCut and Canva.

• Knowledge of Adobe Premiere Pro, Photoshop or similar software is an advantage.

• Good fashion sense and strong interest in women's fashion, styling and lifestyle content.

• Able to write clear, engaging English captions.

• Mandarin-speaking ability is an advantage, especially for Xiaohongshu-related content.

• Creative, proactive, organised and able to meet posting deadlines.

• Comfortable working in front of or behind the camera when required.

• Willing to travel to company outlets or event locations for content shooting.

• Experience in fashion, beauty, retail or lifestyle brands is strongly preferred.

Preferred Skills

• Fashion styling and visual presentation

• Smartphone photography and videography

• CapCut video editing

• Canva design

• Instagram Reels and TikTok content creation

• Xiaohongshu content style

• Meta Business Suite

• Basic social media analytics

• Livestream and influencer coordination

Compulsory Portfolio Requirement

Applicants must submit at least one of the following:

• Previous social media portfolio

• TikTok or Instagram account managed

• Short-form video samples

• Photography or campaign samples

• Links to content personally filmed and edited

Important Note for Applicants

This is a hands-on content creation position, not a purely administrative or coordination role. Candidates must be able to personally develop creative ideas, shoot content, edit videos and manage social media postings.

Candidates with only social media coordination, customer service or paid advertising experience may not be suitable for this position.

Applications without relevant content samples may not be shortlisted.

Job Responsibilities

1. Content Planning & Strategy

• Plan weekly and monthly social media content calendars based on new arrivals, product launches, festive campaigns, promotions and outlet activities.

• Develop creative content ideas for product highlights, styling tips, best sellers, slow-moving items, behind-the-scenes activities and brand storytelling.

• Translate sales priorities into engaging social media content.

• Propose fresh content concepts suitable for each brand's target customers.

1. Content Creation & Video Editing

• Personally shoot and edit short-form fashion videos for Instagram Reels, TikTok, Facebook and other relevant platforms.

• Produce styling videos, try-on videos, outfit-matching content, campaign teasers, new-arrival videos and behind-the-scenes content.

• Capture attractive product, model and lifestyle photos using a smartphone or camera.

• Edit videos using CapCut, Canva, Adobe Premiere Pro or other suitable software.

• Create simple graphics, text overlays, subtitles, transitions and suitable background music.

• Write engaging English captions that match the brand's tone and campaign objectives.

• Adapt content for Feed posts, Stories, Reels and TikTok.

1. Photoshoot & Production Coordination

• Prepare shot lists, styling references, props and content requirements before each shoot.

• Coordinate with models, retail staff, creative team and marketing team during content production.

• Guide models on basic poses, movement and presentation during video shoots.

• Visit company outlets, events and campaign locations for content shooting when required.

• Ensure content is completed according to the agreed posting schedule.

1. Social Media Management

• Manage daily postings across Instagram, Facebook, TikTok and other assigned platforms.

• Maintain consistent posting frequency and brand presentation.

• Schedule content using Meta Business Suite or other social media management tools.

• Monitor comments, direct messages and customer engagement.

• Redirect sales, product availability and outlet enquiries to the appropriate team.

• Stay updated on trending content formats, music, fashion trends and competitor activities.

• Maintain an active, engaging and visually consistent social media presence.

1. Marketing Campaign & Retail Support

• Create content for new collection launches, festive campaigns, store openings, member promotions, mall events and retail activations.

• Produce promotional videos, campaign teasers, countdown posts, styling videos and event recap content.

• Support occasional livestreams, influencer collaborations and content partnerships.

• Work closely with sales, marketing and retail teams to ensure content supports business priorities.

1. Performance Monitoring & Reporting

• Monitor social media performance, including reach, engagement, follower growth, video views, saves and shares.

• Prepare simple monthly content performance reports.

• Identify high-performing content and recommend improvements.

• Use performance insights to improve future content topics, presentation and posting formats.

• EPF
• SOCSO
• EIS
• Annual Leave
• Medical and Hospitalisation Leave