Role Purpose
The Vice President, South East Asia (VP SEA) is the senior commercial leader accountable for the region's growth and go-to-market performance across South East Asia.
The VP SEA owns the strategy and execution required to accelerate revenue growth, improve commercial profitability, grow strategic accounts, and build a scalable commercial engine across the South East Asia region.
The role is accountable for achieving sales targets, how that growth will be captured, and whether it creates sustainable and profitable value. The growth mandate is confined to the South East Asia region.
The VP SEA holds end-to-end accountability for the South East Asia commercial P&L, including revenue, pricing, gross margin, contribution margin and commercial investment effectiveness, working closely with Business Unit leaders who own solution capability and delivery economics.
As a member of the South East Asia leadership team, the VP SEA will work closely with the Business Unit leaders, Product, Technology, Finance and other functions to translate the company's strategy and capabilities into measurable commercial outcomes across the region.
Key Responsibilities
Regional Sales Strategy
- Develop South East Asia's sales strategy and annual growth plan.
- Identify and prioritize the largest sources of incremental growth across South East Asia markets, customers, industries, products, solutions and partnerships.
- Determine where the region should invest, accelerate, scale or partner to maximise growth and value.
- Translate corporate growth ambitions into quantified regional revenue and profitability targets.
- Establish a portfolio of strategic growth bets with clear investment requirements, milestones, owners and expected returns.
- Continuously assess market trends, customer needs, competitive dynamics and technology developments to identify emerging growth opportunities.
- Provide the Chief Executive Officer and regional leadership with a clear view of South East Asia's growth trajectory, opportunities, risks and required interventions
Revenue Growth & Commercial Performance
- Own achievement of regional revenue and commercial growth targets.
- Drive growth across new business, existing customers and new revenue streams.
- Establish revenue targets by market, Business Unit, customer segment and strategic growth initiative.
- Maintain oversight of pipeline, bookings, conversion, sales velocity, win rate and revenue forecast.
- Establish clear commercial performance management rhythms and accountability.
- Identify and intervene rapidly where commercial performance is below expectations.
- Improve sales productivity, deal quality and revenue conversion.
- Create strong visibility of leading indicators that predict future revenue performance.
Strategic Accounts & Customer Growth
- Establish and govern the region's portfolio of strategic and high-growth accounts.
- Develop executive-level relationships with key customers and decisionmakers.
- Build multi-year strategic account plans with quantified revenue and share-of-wallet targets.
- Drive cross-sell and upsell opportunities across the company's portfolio of capabilities.
- Ensure the organization sells integrated solutions rather than operating through individual product or Business Unit silos.
- Identify unmet customer needs and convert them into new propositions and commercial opportunities.
- Personally sponsor selected high-value, complex or transformational opportunities.
- Monitor customer concentration risk, account profitability and long-term commercial potential.
Strategic Partnerships & Ecosystem Growth
- Develop the region's strategic partnership and ecosystem strategy.
- Work with partners to unlock new customers, market segments within South East Asia, capabilities, distribution or technology.
- Establish joint go-to-market, co-selling, channel and revenue-sharing models.
- Define clear commercial targets and ROI expectations for strategic partnerships.
- Ensure partnerships translate into measurable pipeline and revenue rather than relationship activity alone.
- Review partner performance and redirect resources toward partnerships generating the greatest commercial value.
Go-to-Market Strategy & Commercial Excellence
- Define customer segments, ideal customer profiles, value propositions and routes to market.
- Align Sales, Marketing, Partnerships, Product and Business Units around common growth priorities.
- Strengthen demand generation and pipeline creation.
- Establish rigorous commercial operating rhythms including pipeline reviews, forecasting, deal reviews and growth reviews.
- Improve win rates, average deal value, sales velocity and commercial productivity.
- Establish common sales methodologies, qualification standards and opportunity management disciplines.
- Drive effective use of CRM and commercial analytics.
- Establish data-driven dashboards providing visibility into current performance and future growth.
Pricing, Deal Economics & Revenue Quality
- Apply company-wide pricing principles and commercial guardrails across the region.
- Drive greater adoption of value-based pricing.
- Strengthen governance over discounts, concessions and non-standard commercial terms.
- Review the economics of major or strategically important deals.
- Ensure customer propositions appropriately reflect delivery complexity, risk and value created.
- Identify and address low-margin or structurally unattractive revenue.
- Partner with Business Unit and Finance leaders to improve customer and solution profitability.
- Optimise the balance between revenue growth, gross margin and long-term customer value.
Commercial Leadership & Organisational Capability
- Lead, develop and hold accountable senior commercial leaders across markets and growth functions.
- Establish clear ownership for revenue, growth and profitability outcomes.
- Build a culture of growth, commercial ownership, customer centricity, speed and execution discipline.
- Strengthen organisational capability in strategic selling, solution selling, account growth, negotiation, pricing and partnership development.
- Identify capability and leadership gaps and build or acquire the talent required to support future growth.
- Establish succession plans for critical commercial roles.
- Ensure commercial incentives and performance measures reinforce profitable growth rather than revenue alone.
- Create strong collaboration between commercial teams, Business Units, Product, Technology and delivery organisations.
Experience
- 12+ years of progressive commercial, growth, business development or general management leadership experience.
- Significant leadership experience within technology, digital, data, AI, SaaS, platforms or technology-enabled services.
- Proven experience scaling a commercial business across South East Asia markets.
- Strong track record of acquiring and expanding large enterprise customers.
- Experience building strategic partnerships and ecosystem-led growth.
- Strong understanding of enterprise technology and complex solution selling.
- Experience leading commercial teams across multiple South East Asia markets, customer segments or business lines.
- Strong financial acumen across pricing, margin, investment decisions and business cases
- Experience operating effectively with C-suite, regional leadership and senior customer stakeholders.
Definition of Success – First 12–24 Months
The VP SEA will be considered successful when they have:
- Established a clear, growth strategy for South East Asia with defined growth bets and investment priorities.
- Delivered or exceeded agreed revenue
- Accelerated the region's overall growth trajectory.
- Improved gross margin and the quality of revenue.
- Built a stronger and more predictable commercial pipeline.
- Increased revenue and share of wallet across strategic accounts.
- Successfully scaled priority customer segments within South East Asia.
- Built strategic partnerships that generate measurable pipeline and revenue.
- Improved commercial productivity, pricing discipline and forecast accuracy.
- Built a stronger commercial leadership bench and clearer accountability across the organization.
- Established a scalable commercial engine