Part Time Freelance Marketing Specialist Jobs, Salary up to MYR 3,500 in Platinum Bay Retail Federal Territory - Maukerja

Freelance Marketing Executive / Manager (Remote)

About GABRIEL

GABRIEL is a premium plush toy and lifestyle brand from China, with over 30 years of experience in creating high-quality plush companions. As we prepare to open our first few official stores in Malaysia m, we are looking for a creative, proactive and results-driven freelance marketing professional to develop and execute our marketing initiatives.

Key Responsibilities

Marketing Strategy & Brand Development

Develop and implement marketing strategies to establish GABRIEL’s presence in Malaysia.

Plan monthly marketing calendars, promotional campaigns and seasonal initiatives.

Drive brand awareness, customer engagement and retail store traffic.

Social Media & Content Management

Manage Instagram, TikTok, Facebook and other relevant platforms.

Plan, create and coordinate engaging social media content, including posts, Reels, Stories and short-form videos.

Develop content calendars, captions and posting schedules.

Monitor engagement and social media performance.

Influencer & KOL Marketing

Identify and engage suitable influencers, KOLs and content creators.

Negotiate collaborations, product seeding and promotional partnerships.

Coordinate influencer campaigns and monitor results.

Digital Advertising

Plan and manage paid advertising campaigns across relevant digital platforms.

Monitor campaign performance and optimise advertising expenditure.

Retail & Mall Marketing

Coordinate marketing initiatives with Sunway Pyramid’s marketing team.

Support store opening campaigns, festive promotions and retail events.

Develop initiatives to increase store visits and sales.

Performance & Reporting

Track marketing performance and campaign effectiveness.

Provide monthly reports and recommendations.

Manage marketing activities within approved budgets.

Requirements

Minimum 2 years of relevant marketing experience; retail or lifestyle brand experience preferred.

Strong understanding of Instagram, TikTok, digital advertising and influencer marketing.

Experience in content creation, copywriting and campaign management.

Creative, resourceful, organised and able to work independently.

Familiarity with Canva, CapCut, Meta Ads Manager and Xiaohongshu is an advantage.

Able to attend occasional on-site activities in the Klang Valley when required.

What We Offer

Flexible remote working arrangement.

Opportunity to lead marketing initiatives for an international lifestyle brand entering Malaysia.

Creative freedom and opportunities for professional growth.

Potential for long-term collaboration based on performance.

How to Apply

Please submit your CV, relevant marketing portfolio, examples of campaigns or social media accounts managed, expected monthly retainer and availability.

Pay: RM2,500.00 - RM3,500.00 per month

Benefits:

• Flexible schedule

Work Location: In person